Roofing marketing answers: costs, results and field notes
What SEO, Google Ads and a website cost a roofing company, with our published prices, plus field notes with first-hand numbers from roofing sites we run.
What roofing marketing costs
How much does SEO cost for a roofing company?
UpGrow's roofing SEO plans are $199 and $999 a month with no build fee. Ahrefs found local SEO averages $1,557 a month. What each price buys a roofer.
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How much do Google Ads cost for a roofer?
Two bills: the ad budget you pay Google and the management fee. Ours is a flat $1,500 a month, and we ask roofers to spend at least $1,500 a month on ads.
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Do roofers need a website or just a Google Business Profile?
A roofer needs both, profile first. The free profile is what Google ranks on the map; the website catches the rest. Our $199 plan covers both.
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Field notes from roofing sites we run
Do city pages work for roofing SEO? M&M Roofing's numbers
On M&M Roofing's site, 9 product reviews took 38% of Google search clicks and 22 city pages took 5%, 15 Sep to 12 Oct 2026. What the reviews do differently.
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Does changing a page URL hurt SEO? What a roofing site lost
On a roofing site we run, 19 city pages moved to new URLs with permanent redirects and lost 74% of their impressions, 28 days before vs 15 Sep to 12 Oct 2026.
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