We get contractors more calls, more estimates and more closed jobs.

Somewhere in your county is a contractor who does better work than anyone on page one, and his phone is quieter. He has paid for marketing before. It reported impressions: a number nobody can spend.

UpGrow exists for him. We run the SEO and AI search work that gets a contractor discovered, then connect it to the website, lead capture, follow-up and measurement that turn attention into booked work.

Where your customers look, and where we work

Marketing only matters when it turns into booked work.

Gray Angelo spent years consulting on the systems behind business growth. Through GAT Solutions, his work has covered lead generation, marketing attribution, customer intake, CRM, automation, reporting and the handoff between a new inquiry and a closed customer. The platform changed from company to company. The business problem stayed the same: turn attention into revenue without letting the opportunity disappear between systems, teams and inboxes.

That work exposed the gap most marketing reports ignore. A Google ranking can create demand, but it cannot answer the phone. A form submission can become a lead, but it can also sit untouched while the homeowner calls the next company. Traffic is only useful when the website earns trust, the lead reaches the right person, the response is fast and somebody can trace the booked job back to the work that produced it.

Then search changed. Homeowners still use Google, but they also ask ChatGPT, Claude, Gemini and other assistants who they should call. Instead of comparing ten websites, they may receive a short list or one recommendation. Getting recommended requires clear business facts, useful pages, technical access and enough credible material for a machine to understand and verify the company.

UpGrow brings those two ideas together. We do the SEO and AI search work that gets a contractor discovered. We build the pages that turn that attention into calls. We connect the lead path so follow-up and measurement do not stop where the marketing agency's report ends. The contractor remains the one who earns the trust, wins the job and does the work. UpGrow makes sure more of the right people can find him and reach a business ready to respond.

What search did on one roofing site

This is M&M Roofing's Search Console data and the site structure we built. June and July are complete months. The figures show search visibility, not booked jobs, and every tile links to the walkthrough.

Search impressions, M&M Roofing, June to July

2,739 to 6,129

Two complete months from the Search Console export, shown without the partial May and August periods.

See the build and search walkthrough

+124%2,739 to 6,129, June to July

Search impressions on M&M Roofing, June 2,739 to July 6,129.

Sales and marketing, the way we understand it

We are a marketing company built by systems consultants. Search creates the opportunity. The rest of the lead path decides whether it becomes a job.

A lead is a person with a problem and a deadline

Not a click, not an impression. Someone's roof is leaking, and they will hire whoever shows up, answers fast, and sounds like they know the trade. Everything we build aims at being that business.

The whole game is five steps

Get found. Get trusted. Get the call. Answer it. Book the job. Each step is measurable, each one leaks money when it breaks, and almost nobody watches all five. We do.

Speed wins jobs that marketing paid for

The contractor who calls back in ten minutes beats the one with the better website. So response time is part of marketing, not your problem. Missed calls get a text back. Leads land somewhere with an owner and a clock.

You should own the asset

Your domain, your Google profile, your content, your numbers. Cost per job falls over time because you built something, not because you rented a lead feed that raises prices every year.

The technical part

You will never need to understand the machinery.
It still matters that we do.

Whether Google, ChatGPT or Claude recommends your business is decided by plumbing: what a machine can read, verify and quote about you. That is engineering work, and it is the part of marketing most agencies cannot do. We can, because building systems is where we come from.

We build the plumbing search engines and AI assistants read

Structured data, crawler access, fast pages, consistent business facts. It is what lets a machine quote you when a homeowner asks who to call.

We measure like engineers

Calls, form fills, booked work, and where each one came from. Five numbers you can act on. Impressions go on page two.

We automate the boring parts

Review requests, lead routing, missed-call texts, monthly reports. Systems do the repetition so people do the judgment.

Google
ChatGPT
Gemini
Perplexity
Claude

Gray Angelo

SEO and AEO expert. An enterprise revenue systems engineer, full time on local businesses.

Gray spent his career in enterprise consulting, as the engineer behind the systems revenue runs on: CRM, marketing automation, attribution and lead flow for large companies. Software engineering and Salesforce consulting at Infosys and Slalom, the number one Salesforce partner. Two years at Rula, where he built patient intake and the automation behind it and was a direct reason the business went from $80M to $300M a year in revenue inside two years. Then Cribl, where he ran the entire support system single-handed. The reviews at every stop, consulting firms and startups alike, said the same thing: top performer.

More than six of those years were spent on Salesforce-centered systems: intake, routing, follow-up and the reporting that ties a closed deal back to the click that started it. He founded GAT Solutions, his consulting firm, to do that work for clients directly.

In 2026 he walked away from the corporate career to run UpGrow full time. The reason is simple. The machinery he built for enterprises is exactly what a local contractor needs and never gets access to: capture the lead, preserve its source, give it an owner, follow up fast, measure what happened. None of that requires an enterprise budget. It requires someone who has built it before.

SEO and AI search create the opportunity. The website, response time, follow-up and attribution decide whether the opportunity becomes booked work, and most agencies sell the first half without being able to build the second. Gray builds both. The proof he points to is on this site, not on a resume.

SEO + AEO
6+ years Salesforce-centered systems
Enterprise CRM and automation
AI products in production

Fort Lauderdale, FL · Gray Angelo on LinkedIn

What the consulting work covers

SEO and content systems that make demand findable
Lead capture and source tracking from the first click
Routing that gives every inquiry an owner
Follow-up that does not depend on someone remembering
Attribution and reporting tied back to revenue

Hold us to this

Published pricing, month to month
One contractor per trade, per market
Five numbers a month you can check yourself
You own the domain, profile, content and data
If the math does not work for your business, we say so on the first call and you keep the findings

Off the clock, he is G-RAY

He produces and plays EDM, and loves every other genre too. He is always the last one dancing at the rave. When he is not getting down to Knock2, he is playing competitive League of Legends or World of Warcraft PVP.