A lead is a person with a problem and a deadline
Not a click, not an impression. Someone's roof is leaking, and they will hire whoever shows up, answers fast, and sounds like they know the trade. Everything we build aims at being that business.
About UpGrow
We get contractors found on Google and named by AI.
Somewhere in your county is a contractor who does better work than anyone on page one, and his phone is quieter. He has paid for marketing before. It reported impressions: a number nobody can spend.
UpGrow exists for him. We do search, in both of its forms. Search engine optimization gets you found when a homeowner types roofer near me. AI answer work gets you named when they ask ChatGPT or Google who to call. Both are engineering, and engineering is what we are.
Where your customers look, and where we work
Why UpGrow had to exist
Search became answers. So marketing became engineering.
Gray Angelo spent a decade building the machinery big companies sell with: consultant at global firms, senior admin and developer running revenue operations, enterprise applications engineering, and his own Salesforce consulting practice since 2022. The job, the whole time, was the same. Build systems that turn attention into booked revenue.
Then search changed. Homeowners stopped scrolling ten blue links and started getting one answer, from Google or from ChatGPT. Whether your company is that answer is decided by what a machine can read, verify and quote about you. That is not ad buying. That is engineering, the work Gray had already been doing for ten years.
So UpGrow had to exist. You are the one who wins the job, does the work and earns the review. We are the crew behind you: the engineers who make sure that when your customer asks Google or an AI who to call, the answer is your name.
Real numbers
Up and to the right, for real
Charts on agency sites are usually decoration. Ours are data. The chart is our own search line, and every tile links to the page where we prove it.
Search impressions, our own site, June to July
125 to 746
103 site changes shipped in July, and the line moved the same month.
See the month by monthSearch impressions on our own site, June 125 to July 746.
How we think
Sales and marketing, the way we understand it
We are not an ad agency and we do not sell activity. We sell the outcome at the end of a chain, and we manage the whole chain.
The whole game is five steps
Get found. Get trusted. Get the call. Answer it. Book the job. Each step is measurable, each one leaks money when it breaks, and almost nobody watches all five. We do.
Speed wins jobs that marketing paid for
The contractor who calls back in ten minutes beats the one with the better website. So response time is part of marketing, not your problem. Missed calls get a text back. Leads land somewhere with an owner and a clock.
You should own the asset
Your domain, your Google profile, your content, your numbers. Cost per job falls over time because you built something, not because you rented a lead feed that raises prices every year.
The technical part
You will never need to understand the machinery.
It still matters that we do.
Whether Google or ChatGPT names your business is decided by plumbing: what a machine can read, verify and quote about you. That is engineering work, and it is the part of marketing most agencies cannot do. We can, because building systems is where we come from.
We build the plumbing search engines and AI assistants read
Structured data, crawler access, fast pages, consistent business facts. It is what lets a machine quote you when a homeowner asks who to call.
We measure like engineers
Calls, form fills, booked work, and where each one came from. Five numbers you can act on. Impressions go on page two.
We automate the boring parts
Review requests, lead routing, missed-call texts, monthly reports. Systems do the repetition so people do the judgment.
Get found on Google. Get named by AI.
Google
ChatGPT
Gemini
Perplexity
Claude
The founder
Gray Angelo
The engineer who gets contractors named by Google and AI.
Gray's zone is the machinery. A decade of Salesforce and CRM engineering for enterprises, automation that routes, scores and answers leads, and AI shipped to production: he founded ApexGenius.ai, an AI platform running 14 AI agents for 50+ paying accounts.
His bet, and the one UpGrow is built on: local marketing is now an engineering discipline. The contractors who treat it that way will take the calls from the ones who do not.
- Salesforce Certified Platform Developer I
- Salesforce Certified Administrator
Fort Lauderdale, FL · Gray Angelo on LinkedIn
Upwork, rated by clients, not by us
- Top 0.01% of freelancers
- Top Rated Plus
- 100% Job Success Score
- 5.0 average rating
- 2,230+ hours billed
Hold us to this
- Published pricing, month to month
- One contractor per trade, per market
- Five numbers a month you can check yourself
- You own the domain, profile, content and data
- If the math does not work for your business, we say so on the first call and you keep the findings
See what we would do with your business
Start with the free check, or get straight on the calendar. Either way you leave with findings you keep.
Or email hello@upgrowmarketing.ai